There are way too many pet food companies to choose from on the market.

It can be confusing for you when you enter your local pet store to buy some dog food and end up feeling overwhelmed by all the pet food companies and their products on the shelf—with each of them assuring you that they’re the best.

So, it is a good idea to research a dog food before investing in it.

One of the most important things when looking for the best dog foods is the brand and the company behind it and it’s values.

In this blog post, we will review Nulo pet food company to help you determine whether or not it’s the right choice for you.

Let’s start!

A Look Through Time: The Company’s History

The privately-held pet food company was founded in 2009 and is currently headquartered in West Lake Hills, Texas.

The company started with Max, who belonged to Michael Landa, the founder of the company. The black Labrador loved hiking, playing a solid game of fetch, and spending quality time with his best friend.

It all started when Michael couldn’t find the right dog sitter for Max so, he left his corporate job and decided to start his own pet care business.

As he was doing his research, he found that there was an increase in overweight pets and in the administration of at-home insulin shots for diabetic cats and dogs. This piqued his interest in the area.

Michael found out that the top pet foods were filled with empty calories. These came from filler ingredients such as carbohydrates.

So, Michael decided to start his own company—Nulo.

With a team of leading animal nutritionists, veterinarians, and food formulators, Nulo recipes make great sources of animal-based proteins that are also lower in carbs and that used low-glycemic ingredients promote healthy body condition and stable energy.

The Company’s Core Motivation

The founder of Nulo came across an alarming trend: an increase in overweight pets and in the administration of at-home insulin shots for diabetic cats and dogs.

As he conducted his research, he found that pet foods were filled with empty calories.

This simply means that most pet foods contained ingredients that your dog just doesn’t need to survive. They do provide calories but, are of no nutritional value to your dog–just like alcohol is to your body.

The empty calories came from filler ingredients like carbohydrates.

Did you know that most major brands contain more than 40% carb fillers?

This isn’t right when you’re feeding carnivores.

The truth is that dogs just don’t need as much carbs as humans do. For thousands of years, a dog’s body has evolved to run on protein, fat, and carbs. In fact, in a traditional carnivore diet, dogs only get carbs from their prey’s undigested meals!

With most pet food companies, the meat protein is often “supported” by high levels of plant-based proteins.

This dog food company’s slogan is, “healthier together” and that’s what they are all about.

The company ensures that your dog gets nothing but the best and doesn’t need tp consume ingredients that are of no nutritional value to him.

What We Think About Nulo Dog Food

We believe that Nulo dog food company is one of the best that’s out there.

We appreciate how driven the company is to providing pets with the best nutrition possible. It is true that dogs are carnivores and that they don’t need as many carbs in their diet as most commercial dog foods contain.

One of the best things about this dog food is that it contains just the right balance of macros for all kinds of dogs.

We like the company’s motto, “Healthier together” and appreciate the fact that it’s what the strive for with every recipe.

Nulo dog foods have lots of features that dog owners should appreciate.

To start with, all the formulas are not only grain-free but are actually high in meat proteins. More than 80 percent of proteins contained in their dog food comes from real meat like chicken, lamb, cod, turkey, and salmon.

The good thing about this dog food is that it is low in carbohydrates and contains only low-glycemic index ingredients such as lentils, chickpeas, and sweet potatoes.

Add to that, the recipes are also gluten-free.

Nulo uses a patented probiotic called BC30 which is a pure probiotic strain with guaranteed survivability. When compared with the probiotics that other pet food companies use, it’s able to withstand the heat of food processing.

We love the fact that foods produced by this brand are free of no corn, wheat, or soy. Not just that, they also don’t contain any no artificial preservatives, colors, or flavoring.

Summing Up

Nulo is a privately-held pet food company which was founded in 2009 and is currently headquartered in West Lake Hills, Texas.

As he was doing his research, Michael Landa, the founder of the company, found that there was an increase in overweight pets and in the administration of at-home insulin shots for diabetic cats and dogs.

This piqued his interest in the area.

After realizing that commercial pet food companies put way too much carbohydrates and filler ingredients in their food products, Landa started his own company which produces formulas are not only grain-free but are actually high in meat proteins.

Do you have any questions about this blog post? Leave them in the comments, and we’ll get back to you as soon as we can!